Scope reticle choices are numerous today. This week we want to discuss some of the different features that are out there. We also want to discuss a trend that we’re seeing and why it’s a good one. The reason for this should be fairly straight forward. A scope reticle is a very personal choice to make. In all honesty it can be even more important than the brand of scope you buy. What I mean is which scope reticle choices are available can actually drive sales of a given scope brand.